How to improve digital presence of businessHemlata Khandelwal / 2021-10-04 05:29:00
How to improve the digital presence of business?
In today's era of the internet and e-commerce, running a small business means facing many challenges and competitions. In such a situation, it can be difficult for you to build a digital presence of your business, especially when you are doing this for the first time. With the development of new digital marketing techniques, advertisers nowadays are trying to algorithmically attract customers instead of customers, which can drive your business away from digitization. However, digitization, development, and scaling up are essential and if you keep a few things in mind, it is not a difficult task.
According to a Google-KPMG report, about 51% of digitally active Small and Medium Enterprises (SMEs) grow their business twice as much as their competition and gain deeper access to new markets, with MSME Registration both national and international. We do. Another Google-BCG report states that around 55% of consumers will be digitally influenced to shop by 2023. In such a situation, today we are going to tell you some such simple steps, by adopting which you can improve the digital presence of your business.
Create a Google Business Listing:
To improve the digital presence of your business, first, you create a Google business listing. It's completely free. Studies have shown that 73% of customers lose their trust in a business because of not being able to find it online. Google Business Listing helps your customers to review products and services as well as easily locate and contact you. This will increase the number of your customers.
Create Professional looking Website:
A professional website goes a long way in building up your business's digital presence. For those who do not have a technical understanding, it is a bit difficult task, but in today's time, it is very easy to create a website and increase customers from it. For this, first of all, you should choose a good domain name (URL), which represents your business. After this, get a website hosting service from a good website hosting like GoDaddy. Then tell your customers in detail about yourself, like what they are buying from you and why they should trust you. Take care to update the products, services, and contact information on the website from time to time.
Create a Social Media Presence:
In today's time, everyone is using social media (Facebook, Instagram, Tik-Tok, and Twitter). Hence it has become the easiest and best way to increase your reach online. By doing this you can directly connect with your customers as a business. For this, first of all, you create a business account and put content according to your choice for the information of your customers.
Become an Online Seller:
Nowadays most people do online shopping. Due to this, there has been a huge growth in the e-commerce sector. In such a situation, follow the same method and become an online seller. It is very easy to become an online seller on major e-commerce platforms like Flipkart, Amazon, and Paytm. By doing this, you do not even have to handle the logistics for the order and delivery. For this you’ll need to take Online GST Registration. Apart from this, you can also create your own online store with the help of platforms like Shopify.
Run Google and Facebook ads:
If you ever see words like 'Ad' on Google or 'Sponsored' on Facebook, it means that a business is advertising its products and services. You too can easily do so through the tools provided by these platforms to grow your business. Online advertising is easier and cheaper and through this, more people can be reached.
As a small business, it is important for you to know that your business is competing with everyone in your industry for customers. In such a situation, you can easily build a strong digital and online presence by adopting these measures, which can grow your business rapidly.