Importance of trademark registration for company

It is well known that all businesses must protect their IP in order to grow. A company can have many intellectual properties such as patents, trademarks, copyrights, trade secrets, etc. It is important to secure the IP at the right time to earn maximum profit. This article discusses the major benefits of trademark registration that can help enrich your brand.

Before we dive straight to the point which is its important information;

What is a trade-mark?

A trademark is something that helps consumers differentiate your business from other companies. It can be a logo, slogan, word etc.

Importance of Trademark Registration for company

• Trademark works like your PR:
• It is an asset to the company:
• Helps you improve your brand
• Open path for business expansion:
• Specialty:
• Rights and Legal Protection:
• Improves credibility and trust among consumers:
• Help you make your brand global

Know in details Importance of Trademark Registration for company

• Trademark works like your PR:

A trademark is a tool that puts your company out in public. It becomes the identity of the brand. TM is the face of the company. A companies services, reputation/ products are determined by its presence in the market. Like an example in the industry of fashion, a trademark / brand name becomes an incentive for people to choose that brand over others. If your registered trademark can strike a chord with customers and they believe in the quality of the offering, then your brand is bound to grow.

• It is an asset to the company:

Once a brand has made a place in the business, its value increases. Brand value will increase with commercial reputation. Therefore online trademark registration helps you to monetize that value in the future and protect it from potential infringement. However, trademark registration is only possible when the brand name is unique. It is therefore necessary to obtain a trademark search before applying for TM

• Helps you improve your brand

Consumer markets have become global, and hence the need to be unique and distinct. Like the Cone Cola  Bottle, the recognition the brand gets through Treadman or its unique trademark design impacts the consumer's psyche. It helps to make a mark and increase the visibility of brands.

• Open path for business expansion:

Once registration is complete and your trademark is protected. You have the flexibility to move forward with the expansion from one industry to another. In the future, if you plan to sell your business to another corporation, having a registered trademark increases the value of the company. This allows you to enjoy the fruits of the hard work put into building the brand.

• Specialty:

Registration makes your brand one of a kind. Similar marks cannot be filed or used. If anyone does, you have the right to sue and claim damages.

Consumers identify products and services through a trade name. It helps to build a market reputation and becomes the face of a trademark company.

• Rights and Legal Protection:

Registration specifically gives the owner the right to sell, license and make money out of the brand. The right to sue infringers is the most important right of the registered trademark owner. Violation claims can be believed. Once a trademark is filed, one may require appropriate legal evidence to publicly defend the trademark.

• Improves credibility and trust among consumers:

Registration gives the customer an idea that the company is concerned about brand building and servicing authentic, quality products.

• Help you make your brand global

 The registration of trademark in India helps domestic traders get in touch with the global market through the international trademark system. NRIs and foreigners are eligible to register trademarks in India. Once the constitutional phase is completed, one has the option to go for international registration under the Madrid Protocol.

Right to use the registered symbol:

Registration Allows the use of a symbol registered with its trademark for the goods and services listed in the registration.

Any company who has a company registration in India, who wishes to prosper and grow, should invest in IPR. It helps the company to flourish in so many ways if it is structured and managed appropriately. Trademarks are most effective because they are one-time consumers that are directly connected. A trademark that influences can help companies build goodwill and reputation with customers on an individual basis.